- The desire must be visible (to both audience and protagonist)
- The desire must have a clearly defined endpoint (audience must be able to envision what the end might be)
- Your hero must desperately want the desire
- Your hero must actively pursue the desire
- It must be within your hero's power to acheive their desire
- Your hero must put everything on the line to achieve their desire
- Your hero's desire must be resolved at the climax of the film
Read the full article here: http://www.screenplaymastery.com/desire.htm
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